Think Design Act Freely.

We build custom websites and other digital products

We Are Freely

We’re a small agency from Calgary that does things differently.

Founded in 2013 by John Gilfillan, we've thrown the traditional agency model out the window and utilized John's experience to blur the lines between design and development.

Working with a network of like-minded freelancers, we design and build custom websites without limitation (you could say we act freely). Instead of designing static mockups, we build working prototypes that demonstrate how a website or product will be used. We continue our process by using an agile development method; making design changes and iterations along the way and involving our clients in important decisions.

Our goal has always been simple: to create outstanding digital products. By using this process and working directly with our clients, We believe that together we can build great things.

To do something freely is to do it openly and honestly. Without limitations. Without constraint.

We Build Custom Websites

100% from scratch. We never use themes or templates.

We’ve always believed that a website should reflect the personality of it’s brand. From fonts to photos to copywriting, a great website should be designed to engage customers and tell the company’s story. Using this brand-focused approach, we build custom websites without using off-the-shelf themes.

Utilizing the power of WordPress®, we make it easy for our clients to make content changes on the fly without having to ask for help. And because we live in a mobile centric world, every website we create is fully responsive. This means that it will work across all types of devices and still function the same.

We Also Help With:

  • Digital Strategy
  • App Design
  • Software Development
  • Front-End Development
  • E-Commerce
  • Website Analytics
  • Newsletter Marketing
  • Social Media Marketing
  • Website Maintenance
  • WordPress® Hosting
  • Logo Design and Branding
  • Copywriting


Starting At $5,000

Just because you’re small doesn’t mean you can’t have a great looking website. We help small businesses with web design solutions that are easy to update and require very little maintenance. We also offer training sessions to you and your staff, showing you how to easily manage the website yourself.


Starting At $3,500

We appreciate all the hard work and dedication that comes from non-profit organizations. To show our support we work with non-profits to build and maintain their websites. If you need assistance updating your website or are looking at getting a new website built, we would love to talk to you about how we can help.


Starting At $7,500

With experience working on large and small format stores, we can help you build and maintain an e-commerce website using WooCommerce or Shopify. Whether you’re selling 5 products or 5000, we’ll work with you to design and build an online store and show you how it all works.


Contact for a Quote

From time-to-time other agencies need our help. If you’re a design agency who needs assistance with front-end development, we can help you with your projects. Whether you need a hand maintaining existing websites or you need someone to code your PSD designs, we’re happy to discuss working with you.

Our Clients

Calgary Sports and Entertainment
Ronald McDonald House Southern and Central Alberta
National Music Centre
Discovering Routes
Ascent integrative Health

Let's Talk

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